In the next couple of weeks, City People Media Group will be hosting the 4th edition of the Ankara Fashion Show which is scheduled to take place on Sunday July 4, 2010 at the Balmoral Hall, Oregun, Lagos. The event promises to be bigger and better than the previous edition. In this report by City People Fashion Editor BOLA AKINBOADE, brings to you some of the highlights of this event.
A CELEBRATION OF INDIGENOUS FABRIC
No doubt, Ankara which made a huge comes back couple of years back is here to stay. Its staying power is second-to-none. And that is why the City People Media group came up with a concept 3 years ago to celebrate this indigenous fabric that has infiltrated the fashion world. Blended with other matching fabrics and with a good design, Ankara fabrics are the fancy of many people. The aim is to create a platform for Nigerian designers, giving them the opportunity to display their own interpretation of this fabric.
And 3 years down the lane, this event is becoming bigger and fast gaining recognition.
CHOICE OF VENUE
This year’s Ankara Fashion Show will take place at the Balmoral Hall, located in Oregun- axis of Lagos. This is to give this edition another face which is different from the previous ones. This year’s show promises to be bigger and better than the previous ones, that was why the organizers had to look for a place that will accommodate all these new changes, and Balmoral Hall seems to be the right place to be.
Balmoral Hall is a classy multi-occasional banquet hall that has been around for couple of years now. It has hosted a lot of high profile events ever since it was established from Weddings, Birthday, Fashion Shows, Anniversaries, Gala Night, Product Launch amongst others. The hall can occupy a thousands guests as the hall space is massive. While the classy and chic décor does add glamour to any event been held there.
NEW DESIGNERS TO WATCH OUT FOR
The Ankara Fashion Show will be introducing 6 new designers to the scene where they get the recognition they deserve. These designers include Bosun Kola-Adewale( Dazzle Pulse), Lara Sobowale( Lardiva Clothings), Ngozi Ukeredo, Irene Dumuje(DMJ), Ifeyinwa Shekinah Odo (Misiano) and Princess Aisha N-Hiris (Eternally Zoe).They will be unveiling their new collections at the event which are created using the Ankara fabrics. They are all young and talented and their designs are simply gorgeous. They are the new breeds of designers to definitely watch out for on the scene.
SPECIAL APPEARANCE BY AMEDE AND XCLAMATION
Apart from the 6 new designers that will be unveiling their collections at the event, there will also be a special appearance from 2 top designers; these include the duo of Amede Nzeribe of Amede and Ayotomi Rotimi of Xclamations. They will also be showcasing their latest collections at the event.
And even though the signature look of these designers differs, one thing you can’t take away from them is the fact that their label has become a synonym for modern design aligned to reliable quality for the sophisticated, up to date woman. Their fashion house is famous for it’s impeccably cut clothes in trendy fabrics with innovative finish techniques.
FINESSE TO CREATE AN ETHNIC AMBIENCE
In line with the theme of the day, the Balmoral Hall will also be wearing an ethnic look. This will be achieved by one of the latest sensational in the event industry, Kehinde Onabanjo and the brain behind Finesse. She will be transforming the hall using Ankara Fabric mixed with other luxurious fabric for the decoration. She will be creating an ambience of Fuschia Pink and Black. Apart from the decoration, she will also be handling the coordination of the event, and her Ushers will be on ground to attend to the guests and make sure they are comfortable. Finesse is a one stop event outfit. It is a professional company that specializes in decoration, planning and coordination. The outfit is dedicated in providing all your needs in order to make your wedding, anniversary, corporate events amongst others elegant and unforgettable.
SLEEK TO TAKE CHARGE OF THE MODELS
Sleek, a hair and make-up brand owned by 2 sisters, Ebele and Ify Ugochukwu will be responsible for the make up of the 30 models that will be strutting the runway in the designers’ collections. They will be storming the venue with a powerful team that will be working on the girls to achieve the desirable look of the day.
The brand Sleek was established in order to meet the cosmetic needs of women of colour who have great difficulty in finding cosmetic products that match their varying skin shades and tones. This unique product work with any skin type to enhance the natural color.
NOBLE HAIR ALSO ROCKS THE RUNWAY
Noble hair range, manufactured by Rebbecca Fashion Company will also be rocking the run-way. This is because they will be supplying all the hair extensions that will be used by the models on that day. Not only that, they will also be giving out gifts to stylish ladies at the event. Noble is manufactured by Rebecca Fashion Company from the mother company in China. It is a top of the quality hair range. It comprises a wide range of styles from straight, curly, wavy, afro, and others.
MEMORABLE EVENT TO SUPPLY COCKTAIL
This year’s event will be kicking off in a different way. It will be starting with a Cocktail session that will last for an hour. This will set the event rolling in a right mood as they mingle and have fun. The cocktail session will be handled by Memorable Events, one of the leading drink outfits in town. Memorable Events is a drink Management Company. They are the foremost in the field. The company started 5 years ago and they have risen to the top because of the quality of service they render. They handle a good number of A-Class events. They are the pacesetter in the drinks industry with the introduction of glamorous Mobile Cocktail bar where exotic Cocktail champagnes and wines are served. The outfit is owned by Aderonke Ajayi and her hubby, Oluseun
DRESS CODE
Since the event is all about celebrating our indigenous fabrics, all the guests are also expected to dress African in Ankara print. No doubt, this particular event will also record high fashion statement like the previous editions.
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