Couple of months back, Bola Atta, the Editor in Chief of True Love West Africa shocked everyone when she rebranded her lifestyle magazine which also led to its change of name to Flair West Africa, the name of her first magazine in the 90s. Her reason for the rebranding was to see the brand come back, since that was the original brand she started with. So the last edition of True Love West Africa was in March, 2010 after which Flair West Africa hit the street. It was a nice powerful repackaging and 3-4 editions were published. But ever since then, this new brand has not been seen on the street and a lot of people have been wondering why.
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