Saying that blackberry is the in-thing among upwardly mobile men and women would be stating the obvious. However, what has not ceased to amaze many is their latest addiction to this latest communication device and why most of them cannot do without it. Most who own this smart phone do not only use it as a luxury brand but also make use of the several facilities that makes communication much easier. There are many-advanced technological functions in it. The Blackberry phone is blessed with good features, made according to the need, and requirements of the people especially if you are in any specialized area of field. Today many people are using it just because of its extra ordinary interface. In this report, City People Fashion Editor, BOLA AKINBOADE presents 5 reasons big boys and babes can’t do without this new craze.
NETWORKING
Right now, what most people do is to create different groups on Blackberry depending on their line of business such as fashion, business, modeling, and others. And all they do is to invite their friends to the group. With that, it makes networking easy among all the group members. Apart from building friendship among the members, they also use the medium to market their products to group members. The group functions allow members to post status updates, share content between members, share files, pictures of their goods and services, media and appointments. And most of these groups have been able to build their relationships beyond the parameters of the phone as they now host each other to business dinner and luncheon amongst others to officialize their business relationship and meet one-on-one.
DATING
Blackberry also facilitates dating and helps builds strong relationship among lovers and spouses. It now plays a crucial role in the dating and marriage circle. And this is because of the Blackberry Instant messages that allow the lovers to chat as long as they want. Apart from chatting, you can also share pictures, voice notes, videos and this gives the partner the opportunity to share in any activities or incidence he/she might not be available physically. Couples and Lovers now rely on the phones to maintain personal relationships despite the modern realities of living apart, working hectic schedules, long working hours, heavy traffic and others. The Blackberry phone provide them with a “perpetual virtual” connection. It also now plays a role in arranged marriages options for finding a partner. The Blackberry makes it a little easier to facilitate an arranged marriage at a distance, because of the facilities embedded in it, the two partners can connect with each other via their BB pin and kick it off instantly by sharing pictures and have a constant communication. For working couples, it makes it easier for the husband and wife to connect with each other in the course of the day despite their busy day. And with the regular updates of the Blackberry Messenger, they can both have an idea of what is happening in each other’s world even without communicating.
UP-TO-DATE INFORMATION
One thing that gives the Blackberry phone an edge among other phones is its up-to-date information. Its gives you abreast of what is happening around your environment. The Blackberry gives you the opportunity to get instant mails and because of the email facility in it, and with this function; you will be able to send an e-mail to anybody anywhere in the world. Blackberry phones use the push technology, where all emails, calendar entries, documents or any other data directly to the phone via the internet. This is possible due to the Blackberry Enterprise Server (BES), responsible for the forwarding of all the aforementioned items. Apart from the instant mail, it also provides facilities for instant messages from your facebook, twitter, flickr, my space and other social network. This unique kind of operation is what caused the popularity of the Blackberries, and with this technology improving over time. Another way that people also share information on Blackberry is through “Broadcast Message” via the Blackberry Messenger. With this, minute-by –minute information are been shared among people on the same contact list.
EVENT PROMOTION
Blackberry is also another good medium to promote Events. This is done by constant broadcasting of the details of the event to all your contacts on the Blackberry Messenger. Also, people also promote their events by updating their status with a catchy caption for the event, while their profile picture can also be seen carrying the events invitation picture or logo too. Others also set up a group especially for the event, and by doing this, they promote the event among their group members and also encourage group members to pass the message to their friends and associate.
COST EFFECTIVENESS
All the handsets of this family are business oriented. It has only introduced internet with mobile phone. Earlier it was impossible to buy blackberry phones but in UK deals have made it possible. Blackberry is popular for its QWERTY keypad with practically unlimiteds entries and fields, GPRS, Instant Messaging and it is common in almost many of its handsets. Cheap blackberry phones are affordable for all class of people. These phones can be used as any of the phones like SIM free mobile phone , SIM Only mobile ,pay as you go phones and also as Contract mobile phone. All these deals are available through all the leading networking companies such as Globacom, MTN, Airtel and Etisalat.. All you have to do is to only pay a monthly subscription and you will enjoy all the features embedded in it. The Blackberry has made communication easier and cheaper, as it is cost effective. It is now the 2nd largest seller of mobile phones.
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