A new wave of change has hit the children’s fashion industry with the introduction of NaijaBoysZ®a new brand by Ruff ‘n’ Tumble®. The new brand was revealed to journalists during a press conference at the company’s corporate Headquarters recently. According to Mrs Adenike Ogunlesi MD, Ruff ‘n’Tumble,‘NaijaBoysZ® caters to the unique fashion sense of today’s young adults, celebrating the colourful iconoclastic fashion sense of Nigeria’s emerging youth.
NaijaBoysZ® is a Hip urban clothing range for young boys from ages 8-16. It incorporates the use of classic fashion items such as Jeans wear, interpreted into the new age ‘slim fit’ and ‘super skinny’ cuts. The NaijaBoyZ® brand also features‘ slim fit’ shirts, tops and accessories such as mufflers and hats for the trendsetting NaijaBoysZ® look. The new brand is part of a special 2010 Christmas collection.
For the young female adults, from the age of 8 to 16 years, Ruff’n’Tumble has created the trendsetters collection. This collection is creative, fun and very detailed. It allows for the individual expression of personal style.
Ruff ‘n’ tumble also announced the opening of two new outlets in Port Harcourt and Surulere, Lagos. The new Surulere outlet is located within the new Adeniran Ogunsanya shopping Mall while the Port Harcourt store is strategically located within the Genesis Centre in Port Harcourt GRA.
This brings to five the total number of outlets nationwide. The aggressive outlet expansion drive is in line with Ruff ‘n’ Tumbles renewed commitment to ensuring customer convenience. Adesua Okhipo, Business Manager Ruff ‘n’ Tumble Surulere outlet said that the outlet has an array of trendy male and female children’s clothes catering for babies from ages 0-3, Junior between the ages of 3-7 and trendsetting young adults from ages 8-16. The outlet opens on November 20th 2010 and offers a special introductory discount on selected items to the first few customers.
Ruff ‘n’ Tumble is Nigeria’s foremost integrated manufacturer and retailer of children’s apparel with outlets carrying its own brands as well as other brands. Outlets are located in Ikoyi, Surulere, Ikeja, Port Harcourt and Abuja.
Our prices are from =N=1,950. Discounts are available on selected items.
Website. www.ruffntumblekids.com
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