One Beauty Queen who is cleaning out in Ghana is Pearl Amoah. She has been able to transform a Beauty queen to a highly successful woman. This is because she has won a lot of mouth watering deals which has not only enhanced her cash flow but also her image, locally and internationally. Her staying power as a celebrity is also second to none as she has always been in the news for one achievement or the other for 16 years consistently.
Pearl first came into limelight when she emerged as the first runner up for Miss Ghana 1994 at a very tender age. Her career took another turn two years after as she was crowned Miss Ghana Universe which automatically launched her into the international scene and she instantly became a super celebrity. She was one of the first international models from Ghana and has since modeled in United States, Paris, London, Germany, South Africa, the Ivory Coast and Ghana.
Pearl has worked with some of the world’s most acclaimed designers such as Roberto Cavalli, Vivien Westwood, Halston, Donna Karen, Alberta Ferreti, Ralph Rucci, Jakie Rogers, Armani, Valentino and many more. Photographers such as Peter Lindberg, Dewy Nicks, Marco Glaviano, Frank Otten and Gean-Luca have captured Pearl’s radiant beauty for various magazines such as Vibe, Paris Voici, Essence, Black Elegance, Marie Claire, Cosmopolitan, and Cosmo Girl. She also hooked campaigns such as Fruit of the Loom, Oil of Olay, Black Hair, Spiegel and Black Opal.
And to crown her enormous success in the pageantry and beauty world, she won in 1999 the Ebony Africa Model of the year award. That same year, she established a highly successful fashion boutique called Fashion House in Accra. Pearl also has an incredible talent in creativity, and through her Pearl Projects outfit, she choreographed the fashion segment of the 2000 Millennium Excellence Awards where she was also presented with the Best Choreographer of the Millennium Award. In 2001 Pearl launched Fashion Week in Accra by bringing together top designers from all over Africa to celebrate the African art, Textiles and designs of all sorts. She launched her debut line, Pearl, in 2004 in Accra and later partnered JP Miller to launch Joseph Pearl Line. Pearl & JP opened the first boutique in Soho NY.
She has won some mega deals of late. Two years ago, she was also signed on by the Face of Sleek Ghana, to act as a figure head and participate in all marketing and promotional campaigns for the outfit.It is a mega deal for her as she is the official face for all their advertising and marketing campaigns from billboard to calendars and others.
Pearl is a well known model for Sushi Samba an acclaimed Japanese, Brazilian and South American fusion Restaurant located in the United States with affiliates in Tel Aviv- Israel and London
However, Pearl isn’t only about the glitz and glamour of the fashion world; she has worked on a number of humanitarian courses to ameliorate the plights of her people. In 2005, she helped a non-profit organization to organize a charitable soiree in New York to raise money for Ghanaian homeless children. Since her return to Ghana, Pearl has devoted her time and resources to helping the needy in society. She has held a charity fashion show raising funds in support of autistic children in the New Horizon Special School, as well as fishermen in some fishing communities in Accra. She also has an ongoing project on leukemia and lymphoma.
Two years ago, she also walked down the aisle with her beau, Mac Diamond Kodjo Emekor Nyamekor. He is one of Ghana’s finest MCs and TV presenters. He is also the CEO of D & P Holdings, which is a TV Production, Fashion and Events outfits. This is actually a perfect combination since Pearl is also an expert in Event Planning and Management, and that might explain why all the events they have handled have been superlative ones. They have also joined the league of celebrity couples in Ghana as they both step out together at some of the A-class events in Ghana.
Pearl Amoah has a Bachelor of Arts in Hospitality Management from Westbourne University London, and a diploma in Architecture & Interior Design from Parsons School of Design in New York. In 2006 she was invited by the Harvard Business School as a Fashion Moderator for their annual conference organized by the African Business Club.
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