As part of the countdown to the first ever World Fashion Week in New York, the World Fashion Organization (WFO) organizes an Asian continental fashion event/reception to be hosted by the city of Shanghai, China on the 22nd and 23rd October, 2010 at the Shanghai International Fashion Center. It is during the United Nations Millennium Development Goals Award Dinner which is part of activities of the Shanghai Fashion Week. For this Asian continental fashion event/reception, a designer from one country is expected to represent each of the 5 continents that are members of the World Fashion Organization. United States of America represents North America, Argentina – South America, China – Asia, Italy – Europe and ahead of South Africa, Senegal, Ivory Coast and Kenya, Nigeria was selected to represent the African continent.
The Nigerian victory was made possible by Lexy Mojo-Eyes, Chief Executive of Legendary Gold Limited who is one of two Africans in the International Committee of the World Fashion Organization. Since the beginning of the year, he has been working from the headquarters of the WFO in New York, Paris and Milan respectively where he is a member of the core committee which have the responsibility of putting together a successful World Fashion Week and Asian continental fashion event/reception. He is presently negotiating with WFO to see the possibility of more than one designer representing the African continent. The idea is to create as moch opportunities as possible for our designers.
After the Asian continental event in Shanghai, all roads will be leading to Lagos where the 2010 edition of the Nigeria Fashion Week will be holding between 15th – 19th of November at the Muson center. The NFW is being put together in partnership with the World Fashion Organization, Ministry of Culture and Tourism and the British Council of Nigeria. The Welcoming Gala of the World Fashion Week will be hosted by the city of New York on the 7th of December, 2010 at the Lincoln Center for the Performing Arts. It is an exclusive event that will gather only 300 top fashion icons from over 41 countries. This event is to officially announce the major World Fashion Week event which is also billed for New York City in fall 2011.
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