Soulmate Industries makers of the Soulmate hair relaxers, shampoos, hair creams and other hair care products is in a big bid for new generation of clients(youths) in 2010, the cosmetics company that have recorded excellence already in the industry have decided to recruit new generation of clients after seventeen years of operations.
It is believed that Adults and a few of the young adults mostly patronize Soulmate hair care products. The cosmetic company has then decided to reposition the brand and concentrate on recruiting a younger generation but Adults and young Adults are not left out in the brand’s plans.
The cosmetic company who in turn for their consistency in quality and standard have been honored by several industrial monitoring bodies including the prestigious NIS Awards (The Nigerian Industrial Standards Awards) for standard and quality.
To drive its campaign in the new year, Soulmate have seeked for the signatures of the young female Rapper Kel who debuted earlier this year after a successful single ‘Wa Wa Alright’ and one of the most sought after Radio personalities Gbemi Olateru who formerly held the power house of the afternoon belt on cool fm, the mid day oasis before she moved on to the new youth station The Beat Fm where she anchors the evening drive show.
The new ambassadors were unveiled in January to launch its new campaign to help Soulmate hair care products get its desired goals in the New Year spreading the campaign to the rest of the company’s coverage area, South Africa, Sierra Leone, Cameroun, etc. There would be a lot to be delivered and offered to its numerous customers with a bid to rise to the best in terms of quality and uncompromised standards.
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