Sunday, 7 February 2010

THE RETURN OF TESSY OLISEH


After a brief break from the social scene, the fashion shows and the spotlight due to the young creative designers’ business and management restructure. Her designs’ absence from the runways has been due to her decision to re-brand and restructure her fashion outfit ‘Tesslo Concepts’.
Tessy Oliseh herself explains why she took a break from the spotlight,
“To build a better platform to operate was the most important thing for me and to put some money in the bank after so much hard work rather than just going to all the fashion shows organized knowing fully well that the business structure will collapse at any time. There were many things going on that the public did not understand. It is not as rosy as people think when they just see us everywhere.
She adds “ During this time, I made some trips learning more about the business and making a study of the success of big designers in Europe and other parts of the world and it made me understand that we have a long way to go in the fashion industry back home. At our fashion shows, we only have viewers not buyers only the private shows have been able to attract buyers but still not in commercial quantity. I have not seen any commercial designer here and its heart breaking because these are very hard working set of creative minds and I think the reward for this hard work is commercial success. I was still in business but I only kept a low key while many thought we have closed business at Tesslo, we did a lot putting things right trying to break into the commercial market like when we introduced suits with excellent quality at very affordable prices one of the cheapest around, there is a need to attend to every body. I’ll like to go to Ikoyi, Victoria Island, Lekki as well as Orile, Mushin, Ikotun and find people wearing Tesslo then I’ll be fulfilled.
And as she brings more to the table from what she has learnt she concludes ‘That’s the dream that’s our destination at Tesslo concepts and we have created a team including Marketing, PR team and also created an effective distribution network to reach our clients.” She said.’
Now her Tesslo Concepts is set to break new grounds and make its impact in the evolution of the Nigerian fashion Industry.

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