Soulmate Industries Ltd, makers of Soulmate hair care products are set to launch a new product package for its relaxers.They have decided to give their customers a new feel of the product and some other value added services. In a bid to lead the cosmetics industry after successfully leading the sector with the best selling hair cream in the country, the company is raising the quality and standard of its Relaxers that is already doing well in the cosmetics market in Nigeria, Sierra Leone, Gabon, Cameroon and
other West African countries. Soulmate have embarked on its big spending media and promotions spree when they decided to take their brand to the youths thereby generating a new generation of clients for its products. Soul mate has since set a pace that other rival brands have now followed but not relenting at all. They are embarking on another aggressive marketing and promotional strategies for the next quarter that will finally set the pace desired by the cosmetic giants to stand the company and its products out in the face of competition.
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